July 14, 2023
8.30-8.35am
Welcome Speech
Lisheng Yu, Associate Dean of School of Management, Xiamen University
8.35-8.40am
Welcome Speech
Jun Ye, Head of Department of Marketing, Xiamen University
8.40-9.40am
Attention as New Currency: How Should Advertising Markets RewardUsers for Their Attention
Michelle Y. Lu (CEIBS), Mohsen Foroughifar (CMU), Mengze shi (HKUST)
9.40-10.00am
Coffee
10.00-11.00am
The Voice of Customers in Customization
Liang Guo (CUHK)
11.00-12.00pm
Behavior-Based Price Discrimination: Key Findings and Future Research Directions
Bing Jing (CKGSB)
12.00pm
Lunch
2.30-3.30pm
Competitive Model Selection in Algorithmic Targeting
Ganesh lyer (UC Berkeley), T. Tony Ke (CUHK)
3.30-3.50pm
Coffee
3.50-4.50pm
To Each Their Own: Competition with Personalized Product Positioning
Jinzhao Du (HKU), Z. Eddie Ning (UBC)
4.50-5.50pm
Dynamic Social Product Design and Fashion Classic
T. Tony Ke (CUHK), Chenxi Liao (CUHK), Fei Long (UNC), Michelle Y. Lu (CEIBS)
6.00pm
Dinner
July 15, 2023
8.40-9.40am
Talking without Speaking and Hearing without Listening: Social Mediaand Court Decision
Haitao (Tony) Cui (U Minnesota), Yi Liu (U Wisconsin-Madison)
10.00-11.00am
Content Marketing: Why Do Firms Handicap Themselves with Brand-Neutral Content in a Competitive Environment?
Michelle Y. Lu (CEIBS)
11.00-12.00pm
Gender lnequality in Household Purchase Decisions: The Case ofAutomobiles in China
Han Zhong (U Toronto), Zemin (Zachary) Zhong (U Toronto), Nan Chen (NUS)
12.00pm
Lunch
2.30-3.30pm
Regulating Digital Piracy Consumption
Jieteng Chen (CUHK), Yuetao Gao (XMU), T. Tony Ke (CUHK)
3.30-3.50pm
Coffee
3.50-4.50pm
A Theory of Price Preannouncement
Xi Li (HKU)
6.00pm
Dinner
