https://edp.xmu.edu.cn/
The EDP Centre caters to the needs of individuals and organizations and provides them with complementary and forward-looking knowledge. It not only runs open programmes and customised programmes for both senior managers and government officials, but also joins with enterprises in building corporate business schools. As of December 2020, the EDP Centre had had 212 open classes and 1,716 customised programmes, attracted 1,228 teaching experts, developed 2,577 courses, established a high-level network joined by more than 10,000 Chief Executive Officers in total.
1.Open Programme
Open programmes mainly focus on cultivation of professional managers and entrepreneurs. The programmes promote professional management skills and personal vision of corporate managers by continuously providing updated managerial theories and the most effective management methods to corporations at various stages.
Open Programmes include:
1) Premier programmes: Tan Kah Kee Spirit - ‘Leading Into The Future’ Corporate Chairmen Workshop (Tan Kah Kee Class).
2) Chief Executive Officer (CEO) programmes: Advanced Programme on Business Growth for Entrepreneurs(RE-WIN), MIIT-Leading Talents Programme for Small and Medium Sized Entrepreneurs, Advanced Programme on Chain Management Programme for New Business Elites, Advanced Programme on Finance and Investment Strategy for Entrepreneurs, China Advanced Programme on Stone Industry Entrepreneurs, Advanced Programme on Registration-Based IPO System, Advanced Programme on Cross-Border E-Commerce for Cenozoic CEO.
3) Senior Manager programmes: T-star Outstanding Manager Cultivation Programme, A-LAB Harvard ManageMentor Online Boot Camp.
2.Corporate customised programmes
As required by corporate talent development, the EDP Centre gives full play to its expertise in educational training, accumulates experiences, and integrates internal and external faculty resources to customise training programmes for corporations. Moreover, the Centre assists corporations in their talent development and commits to establishing long-term strategic partnership with corporations. The customised programmes cover a wide range of industries such as energy, chemicals, finance, construction, mining, electronics, telecommunications, food, and clothing. So far, over 100 well-known organizations from home and abroad have purchased the high-quality management training programmes from SMXMU EDP Centre.
1) Customised corporate programmes
Targeting large, medium-sized enterprises and listed companies, the Centre’s customised programmes for corporate are designed in close collaboration with the clients concerned, taking their strategic goals and the executives’ personalities and capabilities into consideration and integrating individual learning, organisational learning and collaborative learning to achieve the sharing and flow of knowledge within the organisation. At present, SMXMU offers three types of programmes for organisations: capacity enhancement, organizational transformation and problem solutions. Some of our past and current custom clients include: state-owned companies such as Xiamen Airlines, State Grid, Shenzhen Airport, Xiangye Group and Xiamen Bus Group, listed companies such as Zhongjun Group, Anta Group, Tebu Group, Sankei Paint and Xinhe Group and big private companies such as Red Lion Cement, Sanbao Steel and Liansheng Paper. Sanbao Steel, Liansheng Paper.
2) Customised Programmes for Financial Industry
Capitalising on the School’s advantages in finance and accounting, the EDP Centre enhances professional and management skills of customers in financial and banking industries. Since its foundation, the Centre has continuously offered high-quality courses for its strategic partners such as China Construction Bank, Industrial and Commercial Bank of China, Bank of China, Agricultural Bank of China, China Everbright Bank, China Citic Bank, and Agricultural Development Bank of China. Its customers cover a wide range of new financial practices.
3) Customised Programmes for Governments
SMXMU’s customised programmes for governments mainly include training programmes focus on business environment and entrepreneur training programmes. The main clients of the latter are government and public-sector organisations, such as the United Front Work Department, the Department of Economic and Information Technology and the Federation of Industry and Commerce, and the entrepreneurs these organizations trying to groom.
In response to the government policy on promoting the development of private economy, the EDP Centre takes advantages of the School’s faculty resources and research achievements to design courses on how to do business for managers of small and middle-sized enterprises in China and provide intellectual support for government officials to enhance their service skills.
3. Programme Design
The School’s EDP centre offers programmes that are precisely tailored to the specific needs of different individuals and organisations. The Centre identifies the learning needs of its clients through careful assessment and contextual analysis of their key challenges and leadership roles and lays great emphasis on the practicality and applicability of the programme content. Considering the characteristics of adult learners, knowledge, skills and tools are introduced through various teaching methodologies such as case studies, business simulations, reflective learning and action learning, to meet distinctive objectives and audiences or individuals in different business contexts and enterprises at different stages of development.
The Centre has set up a dedicated Learning Resources Team for the search and integration of teaching resources and programme design. As to key and innovative programmes, a renowned professor will be hand-picked and invited to be the responsible professor and faculty director. The professor will participate in the interviews with the key stakeholders of the client to fully understand programme objectives and desired outcomes, and in a collaborative, multi-step process, will lead the programme team to confirm programme architecture and content to ensure programme quality and professional excellence. Meanwhile, the team of Empowering Teaching Excellence will work closely with the professor to design a unique and personalised learning experience for everyone involved.
（1）Design of Open Programmes
Open programmes target individual learners or a small group of learners from corporations. Professors are deeply involved with programme course design and programmes are implemented under the supervision of course directors. Programme design process is as follows: understanding the specific situation of corporations – analyzing problems and challenges – defining the role and responsibility of a manager – combining manager’s role model with classic management ideas and latest management practices - confirming a feasible programme learning strategy. For example:
T-star Outstanding Manager Cultivation Programme. By conducting group research on middle-level managers of mature corporations, the programme builds up competence models to promote their competence in cognition, leadership, core management skills and personal work efficiency.
RE-WIN! Entrepreneurship Development Programme. By carrying out group research on entrepreneurs and senior managers of small and medium-sized enterprises, the Programme analyzes their features and objectives, supports their transition, and clarifies their mission and responsibility.
（2）Design of Customised Programmes
Customised programmes target organizations. Programmes are customised specifically to meet customers’ needs. Programme courses are designed with these expectations and rationale:
A benign learning environment is key to promote adults’ learning effectiveness and learning interests in order to maximise learning outcomes;
Theoretical studies are critical to construct the fundamental knowledge structure and cultivate the competence to discern the intrinsic nature of events;
Thinking transformation and promotion of core managers is an essential and effective means to realise strategic goals when a corporation comes to its strategic inflection point;
A customised programme is not a simple combination of courses but an integrative problem-solving plan designed on the basis of in-depth research on corporate real demands. It is a tactical cooperation and organic synergy of a curriculum system, learning strategy and teaching mechanism.
（3）Design Process
Programme cultivation model and scheme are formulated on the basis of the research on corporate strategy, organizational capabilities and talent positions. The design process of customised programmes is as follows:
Figure: Design Process of Customised Programmes
4) Teaching Content
In line with programme requirements, the Centre assigns the most appropriate faculty members and applies the most suitable cases to each course to ensure that the course fulfills the demands of customers to the greatest extent. Taking Hongshi Financial Management Programme of Holdings Group Co., Ltd. as an example, to help the company achieve its strategic goal of promoting financial management, faculty of finance and accounting collaborated to design several core courses such as Corporate Financial Control, Overall Budget Management, Strategic Cost Management, Internal Control and Risk Management, Tax Planning and Management, Capital Management and Corporate Investment & Financing Decisions, and Financial Performance Management.
5) Learning Methods
Learning activities are designed based on programme cultivation objectives along with the introduction of advanced international management education practices - hybrid learning methods, which include online learning, classic theoretical teaching, scenario simulation & case study, and themed workshops. Leaning methods adopted vary with programmes so as to strengthen customers’ application abilities and fulfill individual’s value in organizations. Senior Management Development Programme of Xiamen Air is a good example: to train senior managers to be the best internal management practitioner, the Programme urges them to conduct corporate project research and develop internal best practice cases through LBA trainings and workshops.
